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In the day to day of any selling career, we all make phone calls, many of which do not end up reaching the intended party. We're often confronted with the option of "can I take a message?". This often comes from either a a live voice (admin...(read
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In a recent piece in the Harvard Business Review, the authors remind us what a normal person wants when they buy something. And no, it is NOT the thing they buy.
Harvard marketing professor Theodore Levitt, they write, used to tell his s...(read
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Well, in Japan, anyway.
Comic book makers for schoolgirls and boys in Japan offer different fare to boys and girls...so that BOTH groups buy those comics like crazy, not just the traditional boy market.
In their June "Japanese Schoolg...(read
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In the previous post, you found out about Mimi - the gal who almost didn't sign up nine years ago because she didn't want to make money off the people, she just wanted to help them, she said.
Here's part II of her story.
After nine ye...(read
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If you’ve ever done a Google Adwords campaign, you might have come across this message for one of your keyword which reads “Increase quality or bid $5.00 to activate.”
First, let’s look at the reason for this. When Google looks at any pl...(read
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"Get on the conference calls", they say.
"Everyone who's successful in our business is on the calls", they proclaim.
Question: Do you really have to participate in web conferences, and tele-seminars to be successful in Internet market...(read
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3 Ways to Succeed Making Money Online
As of today I am one of the Top 50 contestants in the running to be on the first ever web reality show called “Next Internet Millionaire.”
I’ve been studying and succeeding at Internet Marketing f...(read
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Women are starting businesses in the US and beyond at twice the rate of men. So, why are businesses owned by women still often not taken seriously? I believe it's because marketing and selling is such a big obstacle for many women that they...(read
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Flexibility. E.g., A chance missed for a newly discarded gal of 63, whose story follows below, to have built up something for herself, from home. But it's never too late...
Story.
"I was stunned and devastated when, on our 40th weddin...(read
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∑ Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes. The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” b...(read
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